Search engine optimisation (SEO)

Today, search engine optimization (SEO) requires an ongoing strategy.

As your Brisbane SEO specialists, the work we put in today will pay off in the long run by making your website rank better in Google — bringing you more qualified, and free, traffic.

Google is constantly revamping is algorithm, so SEO is always changing. But essentially, Google learns as much as it can about your website (using its algorithm) so that when someone does a search, it knows how relevant your website is to that person’s search – thus determining where you rank in the results.

 

What is involved in Search Engine Optimization (SEO)?
  • Keyword research
  • Competitive analysis
  • Benchmarking, for before & after analysis
  • Recommendation/consultation
  • On-site SEO implementation
  • Off-site SEO implementation
  • Content development (one-time or ongoing)
  • Social media (strategy recommendation and/or ongoing management)
  • Ongoing testing, measurement and adjustments.
What influences website rankings?

There is a basic combination of factors that will positively influence rankings:

  • On-site optimization: including URLs, page structure, optimized page titles, meta data, etc.
  • Content: quality and quantity. Google likes unique, useful content that helps searchers solve their queries.
  • Off-site optimization: includes links from other websites and a huge variety of other inputs, outputs and signals.
Local SEO

A local business can thrive or wither based on its online positioning, and ranking your company’s website in the “local pack” — that 3-business listing that appears below the PPC listings and above the organic rankings — comes with its own set of strategies and best practices. There are many factors that Google’s local alogrithm takes into account to determine which results it should show to local searchers.

Important things we can help you with
  • Ensuring that your business NAP (name, address, phone number) is consistent throughout the web.
  • Making sure that your Google My Business page is optimized to be found by local searchers.
  • Gathering online reviews that will be attached to your business listing
Google Places Optimization

For any local business that serves local customers, being on Google Places is a must. If you’re a pizza parlor and you’re located in New Farm, you want your restaurant to come up when someone searches for “pizza in New Farm” on a Google map – whether that’s on a desktop or a mobile phone..

Online Reviews

With the rise of social media, customers have an increasing amount of places share their experiences with your business online. The unfortunate fact is that an unhappy customer is 10 times more likely to post a review than a happy customer. This means you have to work harder to encourage those happy customers to leave positive reviews; otherwise you might be stuck with just one negative review, which doesn’t look good.

We setup strategies with our clients to facilitate and encourage online reviews from their customers. This proactive approach builds up your positive profile online, which serves two purposes:

  • It makes it more enticing for new customers to purchase from you.
  • It makes any negative reviews less relevant or prominent.

We also work with you on developing a proper process for responding to negative reviews, and how you can turn this negative into a positive.

We have experience promoting and generating reviews on various review sites, including:

  • TripAdvisor
  • Google Places
  • Facebook etc.


If you’re a local business and looking to develop your local presence, get started today.

Search engine optimisation (SEO)

Today, search engine optimization (SEO) requires an ongoing strategy.

As your Brisbane SEO specialists, the work we put in today will pay off in the long run by making your website rank better in Google — bringing you more qualified, and free, traffic.

Google is constantly revamping is algorithm, so SEO is always changing. But essentially, Google learns as much as it can about your website (using its algorithm) so that when someone does a search, it knows how relevant your website is to that person’s search – thus determining where you rank in the results.

 

What is involved in Search Engine Optimization (SEO)?
  • Keyword research
  • Competitive analysis
  • Benchmarking, for before & after analysis
  • Recommendation/consultation
  • On-site SEO implementation
  • Off-site SEO implementation
  • Content development (one-time or ongoing)
  • Social media (strategy recommendation and/or ongoing management)
  • Ongoing testing, measurement and adjustments.
What influences website rankings?

There is a basic combination of factors that will positively influence rankings:

  • On-site optimization: including URLs, page structure, optimized page titles, meta data, etc.
  • Content: quality and quantity. Google likes unique, useful content that helps searchers solve their queries.
  • Off-site optimization: includes links from other websites and a huge variety of other inputs, outputs and signals.
Local SEO

A local business can thrive or wither based on its online positioning, and ranking your company’s website in the “local pack” — that 3-business listing that appears below the PPC listings and above the organic rankings — comes with its own set of strategies and best practices. There are many factors that Google’s local alogrithm takes into account to determine which results it should show to local searchers.

Important things we can help you with
  • Ensuring that your business NAP (name, address, phone number) is consistent throughout the web.
  • Making sure that your Google My Business page is optimized to be found by local searchers.
  • Gathering online reviews that will be attached to your business listing
Google Places Optimization

For any local business that serves local customers, being on Google Places is a must. If you’re a pizza parlor and you’re located in New Farm, you want your restaurant to come up when someone searches for “pizza in New Farm” on a Google map – whether that’s on a desktop or a mobile phone..

Online Reviews

With the rise of social media, customers have an increasing amount of places share their experiences with your business online. The unfortunate fact is that an unhappy customer is 10 times more likely to post a review than a happy customer. This means you have to work harder to encourage those happy customers to leave positive reviews; otherwise you might be stuck with just one negative review, which doesn’t look good.

We setup strategies with our clients to facilitate and encourage online reviews from their customers. This proactive approach builds up your positive profile online, which serves two purposes:

  • It makes it more enticing for new customers to purchase from you.
  • It makes any negative reviews less relevant or prominent.

We also work with you on developing a proper process for responding to negative reviews, and how you can turn this negative into a positive.

We have experience promoting and generating reviews on various review sites, including:

  • TripAdvisor
  • Google Places
  • Facebook etc.


If you’re a local business and looking to develop your local presence, get started today.

Get in touch

Let us help you simplify your digital world

get In touch

+61 421 719 932

hello@monomedia.com.au

Brisbane QLD 4000

what we do

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For extraordinary websites

© 2017 monomedia

monomedia

For extraordinary websites

© 2017 monomedia

get In touch

+61 421 719 932

hello@monomedia.com.au

Brisbane QLD 4000